GET TO THE HEART: Discover your brand and brand culture using science. Schedule Demo Today!
Software to Optimize Your Brand and Culture
“Communicating with an authentic brand voice requires an expensive agency.”
“Maintaining consistency across departments is impossible.”
“Too many people will water down the results.”
We’ve heard these before. Welcome to a brand revolution.
- Discover
- Captivate
- Elevate
- Get to the Heart of Your Brand
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Optimize the Brand With Science and Defendable Data.
Most brand strategies are built on assumptions, fleeting trends, or biased third opinions who don’t really know you. And what happens next? Your brand crumbles because it stood on a weak foundation.
BrandTruth’s® brand personality assessment uses science to provide you the truth to stand on and a new lens through which to view your market position. With every team member participating in this psychological assessment, you’ll find a focused brand voice together that stands the test of time.
The Truth Speaks for Itself
94%
of customers are likely to show loyalty to a brand that offers complete transparency
77%
of customers prefer to buy from brands that they share values with.
90%
of customers are willing to pay more if they trust the brand
Watch Your Team Turn Into Brand Champions
BrandTruth® connects groups and departments, so together you can reach your customers more effectively.
With a single position everyone can understand, your brand heart will beat as one.
Because when you shape brand strategy as a collective, it inspires all levels of your organization, and most importantly, the customer-facing ones.
Fellow employees begin to work together seamlessly and become brand advocates while customer loyalty grows.
The Power of Team
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Evolve With Today's Fast-Moving Markets.
People come and go. So do customers. Who you are as a company will not be the same in a year, let alone a few years from now.
With BrandTruth®, you’re subscribed to brand strategy software that’s at the fingertips and doesn’t cost an arm and a leg. It will guide the team daily, you can make tweaks or you can reset as your team sees fit. Even bring that new hire up to brand speed quickly. Easy.
Join Innovative Brands Optimizing Their Truth
Demo company experience with BrandTruth
2x
rate of
innovation
2x
rate of
innovation
2x
rate of
innovation
How the Software Works
What does the brand discovery process look like when you join BrandTruth?
Listen to Customers Who Invested in Their Brand Value
There is a difference when truth defines the brand.
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Frequently Asked Questions
The quickest way to get started is to click the “Get Started” button on the top of this page. Once you submit your info, a BrandTruth Customer Success team member will be in touch to learn about you and your needs, provide a demo and guide you through the process.
Congratulations—when asked, most people within a company won’t provide the same answer to “what is our brand” and “what do we stand for.” If your company is the exception, BrandTruth will provide a powerful experience to provide an example of your internal agreement and alignment, then give you a science-based angle on how to define that position, taking your brand understanding to 11!
This is a great time to use BrandTruth because brands are constantly evolving, especially in today’s fast moving markets. Use BT to validate your recent exercise and/or establish a supportive definition to the work you’ve completed. Then let BrandTruth show you shifts and movement forward in a way that the static discovery results can’t reveal.
BrandTruth uses the Five Factor Personality Model as the backbone for our entire methodology. Using psychology as the foundation provides you with solid results that are defendable by accepted scientific prinicipals. And this gives you support from having to use the typical final argument of “trust me”. |
Still not sure? Read more of our frequently asked questions.
Discover Our Resources
Explore our library of content related to digital marketing, branding, and psychology.
