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Access decades of brand and marketing expertise in blogs, social media, articles, and other resources — all in one place.

Make sense of today’s opportunities through the lens of psychology so you can build your brand value.

The Best Investment for Financial Companies?

The financial services industry is one of the most highly competitive and rapidly evolving landscapes in the world. In an environment where the customer means …

businessman in troubled waters yelling and trying to paddle his way out of sharks who surround him

COVID-19 and Company Culture: 5 Ways Brands Adapted to Survive

COVID-19 has had a profound impact on nearly every aspect of our lives. Today’s companies have struggled through this as well. Consider the effect remote …

A group of diverse individuals collaborating on devices.

Branding and the Digital Age: Where’s the Value?

The digital audience in 2021—the numbers are staggering: There are over 4.6 billion internet users, and over 92% of them—or 4.3 billion—access the web from …

Higher Education Branding: One for all or many for every?

Branding is hard enough in higher education, because you’re not offering a tangible product or service, but a heritage; an experience; a career course. On …

Disruptive versus Lifestyle marketing: Who wins?

The everyday upstart in the digital world of today—it’s the disruptive marketer—a company that ignores the rules, crushes convention and provocatively pokes and prods with …

A group of business professionals in a brainstorming session writing on post-it notes on windows.

Is your company a goal seeker or a get along?

How do you define your company? Is your passion the common goal that will carve out an enduring niche in the market—or do you want …

Emotional Branding: capturing the heart

Which strategy best helps a famous brand company reach consumers? Are purchase decisions driven by a calculated comparison of features, benefits and price points? According …