About us

BrandTruth defines an organization’s most powerful market asset—its brand. Employing the lens of proven psychology, we identify psychographics and the human connection to goods and services. We uncover facts and provide tools that inspire, educate and allow our customers to activate and accelerate their value across teams and markets.

BrandTruth's Discovery Result

Our Factor is Creative

Our canvas is broad, with bold strokes of color carefully arrayed—there’s balance and order, paired with the inspiration of what could be. Knowledge and understanding are our palette; possibility is our brush.

Our Ideal is Pioneer

We don’t just look to the horizon; we look beyond the frontier to breakthroughs that can make organizations flourish. Consider the impact of inventions like the printing press, the internal combustion engine, the internet—this is where BrandTruth lives.

Our Voice is Intelligent

Knowledge, insight and discernment come together into a collective whole, driving sound decisions and keen judgment—whether it’s as broad as a company brand or as narrow as punctuation.

Our Tone is Sophisticated

It’s refinement underscored by restraint and tact. Think clean lines, symmetry and an economy of words—not too much, not too little—we do our best to provide just what’s right, with just the right touch.

Our Expression is Gusto

Our purpose is popping with energy, enjoyment and inspiration. Think vibrant splashes in the swimming pool, skydiving leaps from craggy peaks, swaying arms and flipping hair on the dance floor—expressed in bright reds, yellows, oranges and pinks.

The Truth Speaks for Itself

94%

of customers are likely to show loyalty to a brand that offers complete transparency

70%

of brand managers consider building an audience more important than converting sales

80%

of Gen-Z resignations listed “better alignment with my interests and values” as a primary driver for leaving

Our Business

BrandTruth takes the conversation of brand identity to a higher, more human-connected level. We solve the complex problems our customers face in aligning and inspiring their internal teams, then defining and activating their identity in a competitive market.

Our Culture

Cultivating and fostering creativity is the foundation of innovation. BrandTruth explores the possibilities and values each person’s potential and ability to contribute to our greater business purpose.