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BrandTruth blue and white icon - The first software solution for Brand Culture

Below you will find our most commonly asked questions. If your question is not present or if you want more detailed information please contact us via phone or email.

The quickest way to get started is to click the “Get Started” button on the top of this page. Once you submit your info, a BrandTruth Customer Success team member will be in touch to learn about you and your needs, provide a demo and guide you through the process.

BrandTruth pricing details can be found here (link to the pricing page). The “Essentials” plan is $799. With more advanced plans, our team will build a custom package based on your Brand’s needs.

The overall timeline and pace is completely in your hands. The time commitment is roughly 30-45 minutes per person, per assessment (two assessments), and then 60-120 Minutes per alignment (two alignment sessions). View more about the product info “here” 

The Brand Manager is the primary contact point with the BrandTruth team, and will set up the timeline, communication plan and coordination with their internal team as well as any coordination required or requested with the BrandTruth team.

Demographics: “the statistical characteristics of human populations (such as age or income) used especially to identify markets”

Psychographics: “market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears)”

Contributors provide the internal, individual perspective on how your brand lives each day. It’s powerful to confirm that teammates are on the same page, and equally as valuable when you find differing opinions. Uncovering areas within your business where a Brand Gaps might exist is the path towards greater team alignment.

Congratulations—when asked, most people within a company won’t provide the same answer to “what is our brand” and “what do we stand for.” If your company is the exception, BrandTruth will provide a powerful experience to provide an example of your internal agreement and alignment, then give you a science-based angle on how to define that position, taking your brand understanding to 11!

BrandTruth® is accessible, flexible and repeatable. This SaaS application also democratizes your brand strategy, drawing from any number of people within your organization to contribute and find truth. Want to check if your brand position has shifted with new market changes or simply invite 4500 employees to participate? That ability exists at your fingertips and you can start in minutes.

On the login page , click the “Forgot your password” link. If you did sign up using google authentication you will need to manage your password within the Google login process.

Check out our pricing page here to compare plans. Each item provides more explanation by hovering over or clicking the redirect to the Product page.

This is a great time to use BrandTruth because brands are constantly evolving, especially in today’s fast moving markets. Use BT to validate your recent exercise and/or establish a supportive definition to the work you’ve completed. Then let BrandTruth show you shifts and movement forward in a way that the static discovery results can’t reveal.

BrandTruth uses the Five Factor Personality Model as the backbone for our entire methodology. Using psychology as the foundation provides you with solid results that are defendable by accepted scientific prinicipals. And this gives you support from having to use the typical final argument of “trust me”.

As many as you like! Our goal is to democratize this process and put the ultimate power where it belongs, in your hands and your employees. Traditional processes are left to only a few to dictate results to the masses. Let more have a voice and watch your entire team become brand champions!

BrandTruth is focused on creating the best software possible. Your agency partner will love these results and be able to maximize the findings within all of their execution. BrandTruth can help translate these elements to your agency for maximum effectiveness.

Pro-Services are here to provide expertise iin coaching, coordinating schedules, providing guidance during alignment sessions, and in general just helping you maximize your BrandTruth experience. In some cases, we can even execute assets for you with our team of experienced brand experts.

Absolutely! As brands are ever-changing, so are the teams behind them. We built BrandTruth to be flexible and adapt. Simply invite the new person to the assessment you are on. They can take this assessment on their own time and catch up with the group results. This is a great way to get new people up to speed and on-brand quickly.

Alignment takes no extra effort or software. It runs just like other meetings—one person is driving the screenshare and cadence. Invite the people you want to participate, screen share via your normal business process and then facilitate a collaborative discussion on the direction of your Brand.

BrandTruth recommends inviting as many of your team as possible so that every voice and perspective can be represented during alignment. However, one person or a small select group can represent the whole and make final choices based on the on-screen vote tallies holding other’s opinions.

Alignment is meant to be a collaborative, informative and directional conversation where you take the initial feedback about the contributor’s answers, discuss and then decide on the one answer you want to represent your Brand.One by one, you build buy-in and understanding across the team.

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Still have questions?

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