Whether you are flying solo and just need a point in the right direction, or need to align thousands of people and teams, BrandTruth® is scalable by design. Try our Essentials plan—maybe unlock it later for your team—or contact us to begin a customized subscription from day one. Easy!

Essentials

$799

30 days

Discovery

Contact Us

12 months

Enterprise

Contact Us

12 months

Popular

EssentialsDiscoveryEnterprise
Contributors Any teammate or customer who is invited to a survey 1 Unlimited Unlimited
Dashboard(s) Customized Manager and Contributor login page
Factor Assessment 1st BT assessment—100 questions that define your brand's philosophy and values
Factor Alignment Review session that allows team (one, if solo) to see vote totals, invite discussion and define a common final answer to be calculated
Factor Report Results and definitions, full five-factor trait profile, words that describe you, brands that are like you
Ideal Assessment 2nd BT assessment—60 questions that define your unique psychological personality/identity
Ideal Alignment Review session that allows team to see vote totals, invite discussion and define a common final answer to be calculated, as well as the brand's voice, tone and expression
Ideal Report Results, traits and definitions, aspiration ideal and actionable guidance, voice/tone and expression guidance
bTru Edu A series of writings and videos provided for your unique primary and secondary Factor providing actionable guidance
Brand Glossary A collection of unique words with definitions that guide the brand in creating communications that stay within their brand ideal personality
BrandTally ® Complete report showing survey data, segmentation, core values and team results for internal culture and market optimization
Group Results Customizable groupings to analyze your data in different result sets
Dashboard Tools Tools that assist in creating on-brand communications and provide unique market insights through the lens of the brand's ideal
Pro Services Additional services provided by BrandTruth; facilitation, consulting, strategy, execution
Access Product Subscription length

12 months

12 months

Features That Come as Standard

proven science

Defendable results, backed by proven science helping you optimize your Brand and maximize your Brand value.

Intuitive and easy

Intuitive and easy to use application that guides you through the process and results and scales to your Brands needs.

Customer service

Exceptional customer service and support available to give instruction, guidance and help clarify any questions or issues.

Reviews From Customers Who Invested in Their Brand Value

Hear from people who let the truth define their brand.

Frequently Asked Questions

The quickest way to get started is to click the “Get Started” button on the top of this page.   Once you submit your info, a BrandTruth Customer Success team member will be in touch to learn about you and your needs, provide a demo and guide you through the process.

Congratulations—when asked, most people within a company won’t provide the same answer to “what is our brand” and “what do we stand for.” If your company is the exception, BrandTruth will provide a powerful experience to provide an example of your internal agreement and alignment, then give you a science-based angle on how to define that position, taking your brand understanding to 11!

This is a great time to use BrandTruth because brands are constantly evolving, especially in today’s fast moving markets. Use BT to validate your recent exercise and/or establish a supportive definition to the work you’ve completed. Then let BrandTruth show you shifts and movement forward in a way that the static discovery results can’t reveal.

BrandTruth uses the Five Factor Personality Model (link to the why brandtruth psychology page) as the backbone for our entire methodology. Using psychology as the foundation provides you with solid results that are defendable by accepted scientific prinicipals. And this gives you support from having to use the typical final argument of “trust me”.

Still not sure? Read more of our frequently asked questions.