We've Got a Plan for Your Plans
Whether you are flying solo and just need a point in the right direction, or need to align thousands of people and teams, BrandTruth® is scalable by design. Try our Essentials plan—maybe unlock it later for your team—or contact us to begin a customized subscription from day one. Easy!
 | Essentials | Discovery | Enterprise |
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Contributors  Any teammate or customer who is invited to a survey
| 1 | Unlimited | Unlimited |
| Dashboard(s) Customized Manager and Contributor login page
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| Factor Assessment
1st BT assessment—100 questions that define your brand's philosophy and values
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| Factor Alignment
Review session that allows team (one, if solo) to see vote totals, invite discussion and define a common final answer to be calculated
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| Factor Report
Results and definitions, full five-factor trait profile, words that describe you, brands that are like you
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| Ideal Assessment
2nd BT assessment—60 questions that define your unique psychological personality/identity
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| Ideal Alignment
Review session that allows team to see vote totals, invite discussion and define a common final answer to be calculated, as well as the brand's voice, tone and expression
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| Ideal Report
Results, traits and definitions, aspiration ideal and actionable guidance, voice/tone and expression guidance
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| bTru Edu A series of writings and videos provided for your unique primary and secondary Factor providing actionable guidance
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| Brand Glossary
A collection of unique words with definitions that guide the brand in creating communications that stay within their brand ideal personality
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| BrandTally ®
Complete report showing survey data, segmentation, core values and team results for internal culture and market optimization
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| Group Results
Customizable groupings to analyze your data in different result sets
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| Dashboard Tools
Tools that assist in creating on-brand communications and provide unique market insights through the lens of the brand's ideal
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| Pro Services
Additional services provided by BrandTruth; facilitation, consulting, strategy, execution
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| Access
Product Subscription length
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| 12 months | 12 months |
Features That Come as Standard
proven science
Intuitive and easy
Customer service
Reviews From Customers Who Invested in Their Brand Value
Frequently Asked Questions
The quickest way to get started is to click the “Get Started” button on the top of this page. Once you submit your info, a BrandTruth Customer Success team member will be in touch to learn about you and your needs, provide a demo and guide you through the process.
Congratulations—when asked, most people within a company won’t provide the same answer to “what is our brand” and “what do we stand for.” If your company is the exception, BrandTruth will provide a powerful experience to provide an example of your internal agreement and alignment, then give you a science-based angle on how to define that position, taking your brand understanding to 11!
This is a great time to use BrandTruth because brands are constantly evolving, especially in today’s fast moving markets. Use BT to validate your recent exercise and/or establish a supportive definition to the work you’ve completed. Then let BrandTruth show you shifts and movement forward in a way that the static discovery results can’t reveal.
BrandTruth uses the Five Factor Personality Model (link to the why brandtruth psychology page) as the backbone for our entire methodology. Using psychology as the foundation provides you with solid results that are defendable by accepted scientific prinicipals. And this gives you support from having to use the typical final argument of “trust me”. |
Still not sure? Read more of our frequently asked questions.