It’s decades of proven psychology underneath a wealth of tools to unify your identity, voice, look, feel—even your entire company culture—in a way that’s not only unprecedented but unmistakably singular—and therefore indispensable.

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The Big Picture

Identify your factor and ideal thru dual-surveys and alignment processes and then unlock your BrandTruth results..

At the Core of Each Subscription

Proven Science

Defendable results, backed by proven science help you optimize your brand and stand behind more than “I think” and “trust me”.

Intuitive and Easy

Our application uses video and a familiar format to guide you through the process and results that scale to your brand’s needs

Customer Success

Exceptional support from our branding experts is available to clarify and give guidance throughout your experience.
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Common Values Discovered!

What do you highly agree on? What are things that bring together the highly- appreciated differences in the people behind the brand? Sometimes these are difficult things to talk about on their own. BrandTruth® provides the platform to find natural agreement and allows you to maximize those things that are true in your organization—not just another slogan or empty promise you’re forced to stand behind.

As part of your natural progression through the software, the BrandTruth® algorithm will identify the common values that lead to your market Know, Like, Trust factor, as well as internal cultural foundation.

Learn more about the science

The BrandTruth® Formula Adds Up to One Distinctive Statement.

Factor

Your brand character – the set of human attributes associated with your organization 

Ideal

Your common values 

Voice

The persona through which you articulate your brand 

Tone

How you say it 

Expression

The combination of words and images