BrandTruth® defines an organization’s most powerful market asset—its brand. Employing the lens of proven psychology, we identify psychographics and the human connection to goods and services. We uncover facts and provide tools that inspire, educate and allow our customers to activate and accelerate their value across teams and markets.

BrandTruth's® Core Values

Proven Science

BrandTruth® uses a scored psychological model—scientifically validated over decades—to guide your brand. No Ph.D. required!

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Authentic Differentiation

Identify or refine your organizational persona, common values, and core beliefs using a proven scientific approach.
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Market Agility

Markets move fast. With the BrandTruth® platform you can make adjustments just as quickly as the market changes.
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Organizational Buy-In

BrandTruth’s® inclusive structure means you can get employees across the organization right from the start, making it easier to deliver a unified message.
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Speed And Efficiency

Quickly collect feedback. BrandTruth® provides instantaneous analysis.
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Cost

Traditional brand discovery is labor intensive, which comes at a price. BrandTruth® eliminates the human data crunching saving time and money.
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Reviews From Customers Who Invested in Their Brand Value

Hear from people who let the truth define their brand.
Anonymity is key. It helps assure an honest response from workers who might fear retaliation if they express themselves. Anonymity helps build a true brand.
~ Bryan KimbellDirector of Marketing at Xero Shoes
Brandtruth® got it done quicker and much more economical than the standard branding process. We could get a wide swath of opinions without taking much time.
~ Bryan KimbellDirector of Marketing at Xero Shoes
It clarified and focused messaging points for me. Previously we didn’t understand the voice of the company. It was all coming from the CEO. Now it represents a broader perspective of opinions.
~ Bryan KimbellDirector of Marketing at Xero Shoes
...greatly improves my leadership focus
~ B.J. HellyerManaging Partner of NM Twin Cities
...truly democratized the process
~ B.J. HellyerManaging Partner of NM Twin Cities
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