Authentic Differentiation
The BrandTruth® formula adds up to a definitive, differentiating statement about your brand.
Answer the questions: “Who are we and what do we stand for?” When you know that, you have a roadmap to increasing brand awareness and value.
The BrandTruth® Formula Adds Up to a Definitive Brand Statement.
A wise person once said, “The only thing you can be 100% of the time is yourself!” Many brands don’t know what their character is. Others assume a role given to them because of a short-sided promise of success. You simply can’t hold a role in your business’s own movie that is cast untruthfully. Imagine Jim Carrey trying to portray a serious cowboy character in a movie about a farm overtaken by drought in the 1850’s. How long would it take him to break character and turn the film into a smash comedy?
There is also no better way to build a relationship with customers than to enliven your brand with a heartbeat they can feel! BrandTruth provides you with all of the necessary traits from decades of real-world brand strategy experience, validated by decades of human science. We’re not handing you another inauthentic archetype and wishing you luck—you receive a brand philosophy, personality, way of speaking on different occasions, and even how your brand might “dress”.
It’s the small things that separate you from the pack—the choice of “hi” versus “hello”, a “wink” versus a “thumbs up”, a bow tie versus a Texas tie? Whether you are refining a legacy brand or building a new one, these are the things that attract the right customers to you. This builds trust, and trust builds brand value that lasts.
Factor
Your brand character – the set of human attributes associated with your organization
Ideal
Your common values
Voice
The persona through which you articulate your brand
Tone
How you say it
Expression
The combination of words and images
Differentiation Unlocks Brand Success
Build brand awareness:
Be recognized and, more importantly, be recommended. Make your brand the go-to for your customers. Embed yourself in their lifestyle and purchasing habits. With BrandTruth’s® results, you have the formula for the differentiation that will get you noticed.
Grow brand value:
Be the brand that people choose over others because the perceive that your brand is distinct and aligns with their personal values. It’s a powerful competitive advantage both to growing your business and its financial worth. With BrandTruth’s® results, you have a solid foundation on which to grow your brand value.