BrandTruth’s® inclusive structure means you can get employees across the organization right from the start, making it easier to deliver a unified message.

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Democratizing the Brand Discovery Process

BrandTruth® gives everyone in your organization a voice. You can invite all employees (yes, even if there are thousands) to contribute. Not only will stakeholders feel included in the process and be more likely to embrace and champion the outcome, your brand statement is a stronger, more authentic reflection of your organizational beliefs and values.

The benefits? An authentic brand. Employees that are brand champions. A clear path to consistent brand messaging across all your organizational units.

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People coming together to form a heart shape
Values are not just about slogans you put on your office wall or website We’re talking about bedrock principles that guide the day-to-day way everyone at your company works together. It’s what guides leaders’ choices in complex matters. Smart companies ensure their values and behaviors’ support strategy…when companies live out strong values, employees BUY IN
~ Michael BushCEO, Great Place to Work

The Truth Speaks for Itself

97%

of all executives believe lack of alignment within a team impacts the outcome of a task or project
~ McKinsey