GET TO THE HEART: Discover your brand and brand culture using science. Schedule Demo Today!
BrandTruth® uses a scored psychological model—scientifically validated over decades—to guide your brand. No Ph.D. required!
Identify or refine your organizational persona, common values, and core beliefs using a proven scientific approach.
Markets move fast. With the BrandTruth® platform you can make adjustments just as quickly as the market changes.
BrandTruth’s® inclusive structure means you can get employees across the organization right from the start, making it easier to deliver a unified message.
Quickly collect feedback. BrandTruth® provides instantaneous analysis.
Traditional brand discovery is labor intensive, which comes at a price. BrandTruth® eliminates the human data crunching saving time and money.
Which strategy best helps a famous brand company reach consumers? Are purchase decisions driven by a calculated comparison of features, benefits and price points? According to Harvard Business Professor Gerald Zaltman, it’s the polar opposite. In his book How Customers Think: Essential Insights into the Mind of the Market, Zaltman claims 95% of purchasing decisions