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The digital audience in 2021—the numbers are staggering: There are over 4.6 billion internet users, and over 92% of them—or 4.3 billion—access the web from mobile devices. With so many eyeballs engaged from phones, iPads, laptops and computers all over the world, there’s fertile ground for brand engagement, for companies to not only capture an
Branding is hard enough in higher education, because you’re not offering a tangible product or service, but a heritage; an experience; a career course. On top of that, according to Pew Research Center, 10.2 million students apply to college every year—candidates in clear need of a solid, tangible foundation for the future. It all begins
The everyday upstart in the digital world of today—it’s the disruptive marketer—a company that ignores the rules, crushes convention and provocatively pokes and prods with a hey hey look at me barb made of pink neon. According to media execution and asset trading firm Midas Exchange, disruptors are irrational—irrational enough, in fact, to be creators
How do you define your company? Is your passion the common goal that will carve out an enduring niche in the market—or do you want to foster an environment where everyone likes everyone else to the point where everything turns into vanilla ice cream? Or, to put it another way, what is the sociology of
Which strategy best helps a famous brand company reach consumers? Are purchase decisions driven by a calculated comparison of features, benefits and price points? According to Harvard Business Professor Gerald Zaltman, it’s the polar opposite. In his book How Customers Think: Essential Insights into the Mind of the Market, Zaltman claims 95% of purchasing decisions
BrandTruth’s topical take on the world of marketing
BrandTruth’s topical take on the world of marketing
