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BrandTruth® uses a scored psychological model—scientifically validated over decades—to guide your brand. No Ph.D. required!
Identify or refine your organizational persona, common values, and core beliefs using a proven scientific approach.
Markets move fast. With the BrandTruth® platform you can make adjustments just as quickly as the market changes.
BrandTruth’s® inclusive structure means you can get employees across the organization right from the start, making it easier to deliver a unified message.
Quickly collect feedback. BrandTruth® provides instantaneous analysis.
Traditional brand discovery is labor intensive, which comes at a price. BrandTruth® eliminates the human data crunching saving time and money.
COVID-19 has had a profound impact on nearly every aspect of our lives. Today’s companies have struggled through this as well. Consider the effect remote work, illnesses, and market changes have had on the brand culture alone. The majority of brands have had to adapt to new processes, tools, and execution in order to survive,
Branding is hard enough in higher education, because you’re not offering a tangible product or service, but a heritage; an experience; a career course. On top of that, according to Pew Research Center, 10.2 million students apply to college every year—candidates in clear need of a solid, tangible foundation for the future. It all begins
How do you define your company? Is your passion the common goal that will carve out an enduring niche in the market—or do you want to foster an environment where everyone likes everyone else to the point where everything turns into vanilla ice cream? Or, to put it another way, what is the sociology of
BrandTruth’s topical take on the world of marketing