Branding and the Digital Age: Where’s the Value?

Branding and the Digital Age: Where’s the Value?

The digital audience in 2021—the numbers are staggering: There are over 4.6 billion internet users, and over 92% of them—or 4.3 billion—access the web from mobile devices. With so many eyeballs engaged from phones, iPads, laptops and computers all over the world, there’s fertile ground for brand engagement, for companies to not only capture an