GET TO THE HEART: Discover your brand and brand culture using science. Schedule Demo Today!
The financial services industry is one of the most highly competitive and rapidly evolving landscapes in the world. In an environment where the customer means so much to performance, investment in branding plays a crucial role in success. We’ll explore the important elements of branding in the financial services industry, where each delivers valuable returns
The everyday upstart in the digital world of today—it’s the disruptive marketer—a company that ignores the rules, crushes convention and provocatively pokes and prods with a hey hey look at me barb made of pink neon. According to media execution and asset trading firm Midas Exchange, disruptors are irrational—irrational enough, in fact, to be creators
Which strategy best helps a famous brand company reach consumers? Are purchase decisions driven by a calculated comparison of features, benefits and price points? According to Harvard Business Professor Gerald Zaltman, it’s the polar opposite. In his book How Customers Think: Essential Insights into the Mind of the Market, Zaltman claims 95% of purchasing decisions
