Businessman holding a nest with a golden egg

The Best Investment for Financial Companies?

ByShane George CoFounder+CEO

The financial services industry is one of the most highly competitive and rapidly evolving landscapes in the world. In an environment where the customer means so much to performance, investment in branding plays a crucial role in success. We’ll explore the important elements of branding in the financial services industry, where each delivers valuable returns

businessman in troubled waters yelling and trying to paddle his way out of sharks who surround him

COVID-19 and Company Culture: 5 Ways Brands Adapted to Survive

ByShane George CoFounder+CEO

COVID-19 has had a profound impact on nearly every aspect of our lives. Today’s companies have struggled through this as well. Consider the effect remote work, illnesses, and market changes have had on the brand culture alone. The majority of brands have had to adapt to new processes, tools, and execution in order to survive,