GET TO THE HEART: Discover your brand and brand culture using science. Schedule Demo Today!
COVID-19 has had a profound impact on nearly every aspect of our lives. Today’s companies have struggled through this as well. Consider the effect remote work, illnesses, and market changes have had on the brand culture alone. The majority of brands have had to adapt to new processes, tools, and execution in order to survive,
Branding is hard enough in higher education, because you’re not offering a tangible product or service, but a heritage; an experience; a career course. On top of that, according to Pew Research Center, 10.2 million students apply to college every year—candidates in clear need of a solid, tangible foundation for the future. It all begins
How do you define your company? Is your passion the common goal that will carve out an enduring niche in the market—or do you want to foster an environment where everyone likes everyone else to the point where everything turns into vanilla ice cream? Or, to put it another way, what is the sociology of
BrandTruth’s topical take on the world of marketing
