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BrandTruth® uses a scored psychological model—scientifically validated over decades—to guide your brand. No Ph.D. required!
Identify or refine your organizational persona, common values, and core beliefs using a proven scientific approach.
Markets move fast. With the BrandTruth® platform you can make adjustments just as quickly as the market changes.
BrandTruth’s® inclusive structure means you can get employees across the organization right from the start, making it easier to deliver a unified message.
Quickly collect feedback. BrandTruth® provides instantaneous analysis.
Traditional brand discovery is labor intensive, which comes at a price. BrandTruth® eliminates the human data crunching saving time and money.
The digital audience in 2021—the numbers are staggering: There are over 4.6 billion internet users, and over 92% of them—or 4.3 billion—access the web from mobile devices. With so many eyeballs engaged from phones, iPads, laptops and computers all over the world, there’s fertile ground for brand engagement, for companies to not only capture an
Branding is hard enough in higher education, because you’re not offering a tangible product or service, but a heritage; an experience; a career course. On top of that, according to Pew Research Center, 10.2 million students apply to college every year—candidates in clear need of a solid, tangible foundation for the future. It all begins
The everyday upstart in the digital world of today—it’s the disruptive marketer—a company that ignores the rules, crushes convention and provocatively pokes and prods with a hey hey look at me barb made of pink neon. According to media execution and asset trading firm Midas Exchange, disruptors are irrational—irrational enough, in fact, to be creators
How do you define your company? Is your passion the common goal that will carve out an enduring niche in the market—or do you want to foster an environment where everyone likes everyone else to the point where everything turns into vanilla ice cream? Or, to put it another way, what is the sociology of